It means brands can direct marketing messages to you based on your interests, even when you're not on the site, via other company's apps and mobile websites. (stock) Facebook Audience Networkįacebook uses an advertising strategy called the 'Facebook Audience Network' to promote ads targeted to your browsing tastes. This means third-party apps may still have enough data to build up a digital profile of you, even if you have stopped using them.ĬEO Mark Zuckerberg has since admitted Facebook 'made mistakes' leading up to Cambridge Analytica privacy breach, which has led to accusations the firm mismanaged user data.įacebook's latest scandal has caused many users to question whether they should pull the plug and delete their account in order to protect their private data.
However, it remains unclear whether this will allow them to claw back data already shared via third-parties. In response, many are choosing to manually remove permissions previously granted to individual apps - a time consuming process. It also allows thousands of third-party 'vampire apps' to plug in to its social network and siphon off data from its users. Facebook's latest scandal has caused many users to question whether they should pull the plug and delete their account in order to protect their private data.īut this may not be enough to keep Facebook, its advertisers, and so-called 'vampire apps', from tracking you across the web.įacebook uses pieces of code - which include tags, pixels and cookies - to collect information and build up a profile of your digital self - even if you don't have an account.
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